Towards a based artificial intelligence model to support marketing communication.
Khaoula Fath El KhairMustapha El HamzaouiMiloudi KobiyhPublished in: CiSt (2023)
Keyphrases
- artificial intelligence
- management system
- statistical model
- computational model
- formal model
- objective function
- expert systems
- mathematical model
- data mining
- prediction model
- long term
- theoretical framework
- support systems
- data sets
- computational models
- parameter estimation
- probability distribution
- probabilistic model
- cost function
- prior knowledge
- artificial neural networks
- similarity measure
- high level
- website