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Media richness, social presence and loyalty to mobile instant messaging.
Fan-Chen Tseng
T. C. E. Cheng
Pei-Ling Yu
Tzu-Ling Huang
Ching-I Teng
Published in:
Ind. Manag. Data Syst. (2019)
Keyphrases
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instant messaging
text messaging
social presence
email
computer mediated communication
distance education
communication technologies
data collection
social networking sites
collaborative learning
cooperative
computer mediated