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Predicting Reach to Find Persuadable Customers: Improving Uplift Models for Churn Prevention.

Théo VerhelstJeevan ShresthaDenis MercierJean-Christophe DewitteGianluca Bontempi
Published in: DS (2021)
Keyphrases
  • probabilistic model
  • database
  • experimental data
  • autoregressive
  • data sets
  • databases
  • prior knowledge