The Demand Effects of Joint Product Advertising in Online Videos.
Anuj KumarYinliang (Ricky) TanPublished in: Manag. Sci. (2015)
Keyphrases
- shopping behavior
- online advertising
- online learning
- marketing campaigns
- market share
- video sequences
- consumer behavior
- long tail
- group buying
- video content
- internet advertising
- customer demand
- online video
- online shopping
- profit maximizing
- contextual advertising
- video data
- pricing strategies
- internet marketing
- dynamic pricing
- product quality
- product reviews
- inventory systems
- user behavior
- video analysis
- comparison shopping
- online retailers
- image sequences