Cognitive analytics management of the customer lifetime value: an artificial neural network approach.
Marco De MarcoPaolo FantozziClaudio FornaroLuigi LauraAntonio MilosoPublished in: J. Enterp. Inf. Manag. (2021)
Keyphrases
- data management
- decision making
- management system
- data mining
- learning analytics
- information systems
- knowledge management
- data sets
- information management
- database systems
- case study
- data processing
- cognitive science
- project management
- cognitive architecture
- business intelligence
- neural network
- database
- mental models
- cognitive systems