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Prediction is very hard, especially about conversion. Predicting user purchases from clickstream data in fashion e-commerce.
Luca Bigon
Giovanni Cassani
Ciro Greco
Lucas Lacasa
Mattia Pavoni
Andrea Polonioli
Jacopo Tagliabue
Published in:
CoRR (2019)
Keyphrases
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clickstream data
user centric
end users
user interaction
electronic commerce
user preferences
user profiles
website
recommender systems
knowledge discovery
relevance feedback
collaborative filtering
log files
user sessions
browsing behavior