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One-step Reach: LLM-based Keyword Generation for Sponsored Search Advertising.
Yang Wang
Zheyi Sha
Kunhai Lin
Chaobing Feng
Kunhong Zhu
Lipeng Wang
Xuewu Jiao
Fei Huang
Chao Ye
Dengwu He
Zhi Guo
Shuanglong Li
Lin Liu
Published in:
WWW (Companion Volume) (2024)
Keyphrases
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sponsored search advertising
purchase behavior
internet search engines
search engine
search advertising
auction mechanisms
keywords
case study
sponsored search
information retrieval systems
display advertising
budget constraints
probability distribution
web search
keyword extraction