From Digital Footprints to Facts: Mining Marketing Policies of the Greek Community on Instagram and Youtube.
Dimitris LinarakisStefanos VlachosParaskevi RaftopoulouPublished in: DATA (2022)
Keyphrases
- social media
- data mining
- website
- optimal policy
- data mining technology
- action recognition
- community discovery
- mining algorithm
- web mining
- knowledge discovery
- long term
- pattern mining
- data mining methods
- decision making
- data mining techniques
- association rule mining
- itemsets
- sequential patterns
- online communities
- customer relationship management
- information retrieval