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Avatar marketing: a study on the engagement and authenticity of virtual influencers on Instagram.

Marianny Jessica de Brito SilvaLorena de Oliveira Ramos DelfinoKaetana Alves CerqueiraPatrícia de Oliveira Campos
Published in: Soc. Netw. Anal. Min. (2022)
Keyphrases
  • social media
  • augmented reality
  • data sets
  • digital images
  • virtual world
  • experimental study
  • virtual reality
  • data mining
  • decision making
  • long term
  • human computer interaction
  • theoretical framework
  • hong kong