Research on retail channel decisions considering consumer's fairness concern.

Mengli Huang Yulin Zhang Haowen Fan

Published in: RAIRO Oper. Res. (2022)

Keyphrases

operational decisions
decision making
multi channel
resource allocation
decision makers
electronic commerce
supply chain
game theory
decision process
purchase behavior
multiple access
purchase decision
genetic algorithm
channel capacity
decision model
case study
information systems