Research on Influencing Factors of Perceived Risk in Online Shopping by Consumers.
Zhenqin WangWeicai WangLi DongPublished in: ICEE (2010)
Keyphrases
- online shopping
- influencing factors
- perceived risk
- internet banking
- customer satisfaction
- negative impact
- service quality
- online banking
- theory of planned behavior
- consumer behavior
- shopping behavior
- personal information
- internet usage
- subjective norm
- perceived usefulness
- online consumer
- grocery shopping
- economic development
- user satisfaction
- purchase intention
- service providers