Social Media Influencer Endorsement: How Attitude Towards Endorsement Affects Brand Attitude.

Lakshmi Satya Rayasam Varsha Khattri

Published in: Int. J. Online Mark. (2022)

Keyphrases

social media
attitudes toward
user generated content
social relationships
real time
website
database
data sets
neural network
information retrieval
social networks
information systems
bayesian networks
social networking
social context
stability margin