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Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where.

Alexander BleierMaik Eisenbeiss
Published in: Mark. Sci. (2015)
Keyphrases
  • online advertising
  • user behavior
  • advertising campaigns
  • context aware
  • user profiles
  • internet advertising
  • e learning
  • natural language processing
  • user experience
  • user satisfaction
  • behavioral targeting