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Examining the relationship between information systems and marketing functions: the experience of a Middle East airline.
Abdullah Basahel
Zahir Irani
Published in:
Int. J. Bus. Inf. Syst. (2009)
Keyphrases
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information systems
middle east
data mining
business managers
website
social media
long term
information technology
revenue management
learning algorithm
case study
knowledge management
customer relationship management
learning curve
design science