Influence Spreading Path and Its Application to the Time Constrained Social Influence Maximization Problem and Beyond.
Bo LiuGao CongYifeng ZengDong XuYeow Meng CheePublished in: IEEE Trans. Knowl. Data Eng. (2014)
Keyphrases
- information diffusion
- viral marketing
- influence propagation
- social networks
- social influence
- influence maximization
- influential nodes
- social media
- social interaction
- diffusion model
- personality traits
- diffusion process
- user perceptions
- online social
- information flow
- online communities
- social networking
- shortest path
- endpoints
- online social networks
- community detection
- individual differences
- social relationships
- social context
- human behavior
- contextual factors
- knowledge sharing
- website
- e learning