This Product Seems Better Now: How Social Media Influencers' Opinions Impact Consumers' Post-failure Responses.
Anshu SuriBo HuangSylvain SénécalPublished in: Int. J. Electron. Commer. (2023)
Keyphrases
- social media
- viral marketing
- consumer products
- consumer reviews
- product information
- online product reviews
- social networks
- social connections
- customer reviews
- user generated content
- online consumer reviews
- online social networks
- marketing campaigns
- consumer behavior
- positive or negative
- information diffusion
- product reviews
- public opinion
- social media data
- online reviews
- social interaction
- twitter users
- online stores
- big data
- social capital
- opinion mining
- social media sites
- influence propagation
- life cycle
- social networking
- social activities
- social media platforms
- online communities
- user generated
- social context
- online shopping