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Facebook as a Marketing Tool: An Analysis of the 100 Top-Ranked Global Brands.
Antonio Chamorro Mera
Francisco Javier Miranda González
Sergio Rubio
Published in:
Int. J. Virtual Communities Soc. Netw. (2014)
Keyphrases
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social media
data mining
data analysis
quantitative analysis
decision making
statistical analysis
predictive modeling
real world
machine learning
artificial intelligence
clustering algorithm
user friendly
analysis tool