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Big data analytics-enabled dynamic capabilities and firm performance: examining the roles of marketing ambidexterity and environmental dynamism.

Munazza SaeedZafer AdiguzelImran ShafiqueMasood Nawaz KalyarDenisa Bogdana Abrudan
Published in: Bus. Process. Manag. J. (2023)
Keyphrases
  • big data analytics
  • social media
  • databases
  • data mining
  • big data
  • long term
  • empirical analysis
  • environmental protection
  • database
  • database systems
  • data analysis