Purchase Intentions on Social Media as Predictors of Consumer Spending.
Viktor PekarPublished in: ICWSM (2020)
Keyphrases
- social media
- purchase behavior
- electronic commerce
- online stores
- social context
- online shopping
- online consumer
- consumer behavior
- social networking
- social interaction
- mental states
- social networks
- purchase decision
- social influence
- social media platforms
- product information
- internet shopping
- user generated content
- online shoppers
- online communities
- real world events
- intention recognition
- business transactions
- online retailers
- marketing strategies
- information retrieval
- website
- online social networks
- social media data
- public opinion
- social networking sites