Customer satisfaction feedback in an IT outsourcing company: a case study on the insigma Hengtian company.

Xin Xia David Lo Jingfan Tang Shanping Li

Published in: EASE (2015)

Keyphrases

customer satisfaction
customer service
customer retention
case study
customer data

customer support
service quality
information systems
online shopping
user satisfaction

product design
call center
business process
customer reviews
study proposes

customer behavior
information technology
data analysis
customer loyalty
data mining