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Customer Segmentation Study of College Students Based on the RFM.

Haiying MaGuo Yu
Published in: ICEE (2010)
Keyphrases
  • college students
  • customer segmentation
  • intrinsic motivation
  • data mining
  • information retrieval
  • web pages
  • decision trees
  • case study
  • preprocessing
  • sequential patterns
  • customer behavior