Customer satisfaction and loyalty on service provided by Malaysian telecommunication companies.
P. K. ChangH. L. ChongPublished in: ICEEI (2011)
Keyphrases
- customer satisfaction
- service quality
- customer data
- marketing strategies
- customer loyalty
- customer service
- online shopping
- competitive advantage
- customer reviews
- customer retention
- user satisfaction
- service providers
- product design
- information quality
- internet banking
- databases
- electronic commerce
- customer support
- data mining
- core competence
- quality of service
- expert systems
- information systems
- search engine
- real time