Measuring Information Diffusion in an Online Community.
Rajiv GargMichael D. SmithRahul TelangPublished in: J. Manag. Inf. Syst. (2011)
Keyphrases
- information diffusion
- online communities
- social networks
- diffusion model
- diffusion processes
- diffusion models
- content analysis
- social media
- virtual communities
- social networking
- social influence
- viral marketing
- online learning communities
- heterogeneous social networks
- data mining
- online social networks
- data collection
- information flow
- social interaction
- data analysis