Customer Influence Value and Purchase Acceleration in New Product Diffusion.
Teck-Hua HoShan LiSo-Eun ParkZuo-Jun Max ShenPublished in: Mark. Sci. (2012)
Keyphrases
- electronic commerce
- purchase behavior
- internet shopping
- information diffusion
- marketing strategies
- social influence
- potential customers
- product information
- anisotropic diffusion
- diffusion process
- online stores
- customer satisfaction
- social networks
- decision process
- factors influencing
- information propagation
- service quality
- business transactions
- customer knowledge