How to Enhance Customer Experience in Retail: Investigations Through a Case Study.

Luca Giraldi Maura Mengoni Maurizio Bevilacqua

Published in: ISPE TE (2016)

Keyphrases

customer behavior
point of sale
case study
electronic commerce
customer satisfaction
customer service
test bed
learning curve
database
data sets
information retrieval
supply chain
behavior patterns
customer preferences