Customization competition between branded firms: Continuous extension of product line from core product.
Noritsugu TakagoshiNobuo MatsubayashiPublished in: Eur. J. Oper. Res. (2013)
Keyphrases
- product line
- software product line
- network externalities
- information goods
- product lines
- software development
- software engineering
- software architecture
- information technology
- information systems
- user interface
- databases
- switching costs
- life cycle
- product space
- competitive environment
- network effects
- future directions
- software systems
- high level
- artificial intelligence
- machine learning