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Systemic Concentration in Sponsored Search Markets: The Role of Time Window in Click-Through-Rate Computation.
Agam Gupta
Biswatosh Saha
Uttam Kumar Sarkar
Published in:
ACM Trans. Manag. Inf. Syst. (2016)
Keyphrases
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sponsored search
click through rate
user behavior
click prediction
online advertising
search engine
sponsored search auctions
keywords
search advertising
online markets
click models
search behavior
user experience
web search
contextual advertising
click logs
commercial search engines
information retrieval