Why Unbundling Works: An Impact of Mobile App Unbundling on New App Adoption and Engagement.

Elia Rho Dongwon Lee Jiye Baek Kai-Lung Hui

Published in: ICIS (2021)

Keyphrases

electronic commerce
mobile apps
business models
mobile applications
mobile devices
m learning
analytic tools
coverage includes
learning environment
smart phones
databases
mobile phone
context aware