The social marketing as prerequisite for the competitiveness of South-East European companies.
Iva BubanjaPublished in: MIPRO (2016)
Keyphrases
- south east
- social media
- competitive advantage
- marketing strategies
- online marketing
- social networks
- small and medium sized
- customer relationship management
- social interaction
- los angeles
- potential customers
- long term
- high tech
- data mining
- customer data
- search engine marketing
- direct marketing
- financial services
- social behavior
- customer base
- market competition
- social networking
- customer behavior
- consumer behavior
- database marketing
- social context
- support systems
- small and medium enterprises
- website
- decision making