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The exploitation of vulnerability through personalised marketing communication: are consumers protected?
Joanna Strycharz
Bram Duivenvoorde
Published in:
Internet Policy Rev. (2021)
Keyphrases
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consumer behavior
decision making
website
purchasing behavior
information sharing
communication networks
long term
communication cost
communication overhead
communication systems
risk assessment
online shopping
data protection
customer behavior
marketing campaigns
data mining
marketing strategies
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