Hedonic and Utilitarian Values Behind Engagement of Online Consumers.

Farrah Zeba Musarrat Shaheen Raveesh Krishnankutty

Published in: J. Electron. Commer. Organ. (2020)

Keyphrases

online learning
group buying
internet shopping
real time
online retailers
decision making
shopping behavior
grocery shopping
parameter values
information overload
marketing strategies
online environment
online markets