How to maximize advertising performance in online social networks.

Yezheng Liu Lingfei Li

Published in: J. Oper. Res. Soc. (2019)

Keyphrases

online social networks
viral marketing
social networks
social media
social networking
social relationships
online social networking
online advertising
network structure
social relations
social ties
user activity
online social
social roles
social networking sites
online communities
social network analysis