Employing the Balanced Scorecard for the Online Media Business - A Conceptual Framework.
Markus AndingThomas HessPublished in: I3E (2001)
Keyphrases
- conceptual framework
- business models
- website design
- theoretical framework
- information systems
- virtual organization
- sharing platform
- online learning
- multimedia
- online services
- business process
- business owners
- business processes
- business intelligence
- reflective learning
- internet enabled
- data mining
- technological innovation
- prior knowledge
- small and medium sized
- content analysis
- knowledge acquisition
- internet marketing
- domain specific
- high level