On web user tracking of browsing patterns for personalised advertising.
Silvia PuglisiDavid Rebollo-MonederoJordi FornéPublished in: Int. J. Parallel Emergent Distributed Syst. (2017)
Keyphrases
- web users
- website
- web pages
- user interaction
- web usage data
- user sessions
- web browsing
- web mining
- web server
- multimedia
- web personalization
- browsing behavior
- access patterns
- log files
- web searching
- data mining techniques
- user access
- web logs
- recommender systems
- pattern discovery
- web usage mining
- pattern mining
- usage data
- sequential patterns
- relational databases
- data analysis
- web sessions