Product Marketing and Channel Management in Electronic Commerce.
Chandrasekar SubramaniamMichael J. ShawDavid M. GardnerPublished in: Inf. Syst. Frontiers (2000)
Keyphrases
- electronic commerce
- tourism industry
- small and medium sized enterprises
- small and medium sized
- digital economy
- product catalogs
- customer relationship management
- product development
- decision making
- online banking
- agent mediated
- agent technology
- mobile commerce
- knowledge management
- data mining
- online stores
- electronic marketplaces
- automated negotiation
- product information
- electronic markets
- online auctions
- service quality
- website
- information systems