Video game market segmentation based on user behavior.
Kaveh KhaleghiArtur LugmayrPublished in: MindTrek (2012)
Keyphrases
- user behavior
- video games
- user interaction
- learning experience
- educational games
- user preferences
- computer games
- user experience
- game play
- user activities
- user actions
- online advertising
- game playing
- web usage mining
- game design
- log analysis
- user browsing
- user behavior patterns
- serious games
- user activity
- search behavior
- browsing behavior
- learning process
- multimedia
- social networks