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The "backfire" effects of luxury advertising on TikTok: The moderating role of self-deprecating online reviews.

Hao ZhangXiaojing Wang
Published in: Comput. Hum. Behav. (2024)
Keyphrases
  • online reviews
  • sentiment analysis
  • opinion mining
  • sentiment classification
  • artificial intelligence
  • sentence level
  • electronic word of mouth
  • machine learning
  • knowledge sharing
  • independent variables