Toward Effective Social Contagion: A Micro Level Analysis of the Impact of Dyadic Network Relationship.
Jing PengAshish AgarwalKartik HosanagarRaghuram IyengarPublished in: ICIS (2014)
Keyphrases
- micro level
- macro level
- social networks
- random graph models
- information diffusion
- social interaction
- organizational learning
- social ties
- complex networks
- communication networks
- network structure
- computational model
- eye tracking
- link prediction
- social influence
- software engineering
- fuzzy logic
- social media
- case study
- network dynamics
- decision making