Persuasive advertising under Bertrand competition: A differential game.
Roberto CelliniLuca LambertiniAndrea MantovaniPublished in: Oper. Res. Lett. (2008)
Keyphrases
- nash equilibrium
- equilibrium strategies
- computer poker
- game theory
- card game
- game theoretic
- computer games
- game playing
- virtual characters
- game design
- video games
- game play
- trading agent competition
- virtual world
- serious games
- demand function
- board game
- imperfect information
- human computation
- learning games
- game development
- teachable agent
- data mining
- online advertising
- multi agent systems
- internet advertising
- targeted advertising
- mobile advertising
- educational games
- learning environment