Can Margin Differences in Vertical Marketing Channels Lead to Contracts with Slotting Fees?
Tirtha DharPublished in: Manag. Sci. (2013)
Keyphrases
- data mining
- decision making
- support vector
- social media
- multi channel
- statistically significant
- supply chain
- website
- long term
- neural network
- feature space
- customer relationship management
- consumer behavior
- training set
- information systems
- information retrieval
- machine learning
- predictive modeling
- customer behavior
- potential customers
- success stories