Sequential Decision Making for Profit Maximization Under the Defection Probability Constraint in Direct Marketing.
Young Ae KimSoung Hie KimHee Seok SongPublished in: ICIS (2007)
Keyphrases
- sequential decision making
- direct marketing
- profit maximization
- marketing strategies
- decision problems
- reinforcement learning
- data mining
- data mining applications
- influence diagrams
- probability distribution
- data processing
- database technology
- temporal difference
- optimal policy
- support systems
- expected utility
- association rules
- data analysis
- decision making
- artificial intelligence