Hierarchical scaling of marketing decision support systems.
Berend WierengaPeter A. M. Oude OphuisEelko K. R. E. HuizinghPeter A. F. M. van CampenPublished in: Decis. Support Syst. (1994)
Keyphrases
- decision support system
- decision making
- decision support
- decision makers
- management system
- expert systems
- medical decision support systems
- data warehouse
- data mining
- website
- predictive modeling
- clinical trials
- business intelligence systems
- social media
- case based reasoning
- customer relationship management
- hierarchical structure
- risk management
- decision process
- database
- diagnostic process
- rule based reasoning
- support systems
- intelligent systems
- databases
- real world
- machine learning
- information systems
- user interface
- knowledge base