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Applying diffusion of innovations theory to social networks to understand the stages of adoption in connective action campaigns.
Billy Spann
Esther Mead
Maryam Maleki
Nitin Agarwal
Therese L. Williams
Published in:
Online Soc. Networks Media (2022)
Keyphrases
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innovation diffusion
social networks
social media
information technology
information diffusion
multistage
theoretical framework
action selection
diffusion models
social network analysis
social interaction
social networking
anisotropic diffusion
diffusion process