Adopt or not: Manufacturers' RFID decisions for gray marketing in a competitive environment.
Long DingHongping YuanBin HuPublished in: Comput. Ind. Eng. (2021)
Keyphrases
- competitive environment
- supply chain
- decision making
- decision makers
- database marketing
- service quality
- strategic decisions
- competitive intelligence
- database systems
- business models
- competitive advantage
- business strategy
- customer behavior
- customer relationship management
- rfid tags
- direct marketing
- predictive modeling
- data mining applications
- theoretical framework
- service providers