Social Media Brand Communities and Brand Loyalty: An Integrated AHP Approach.

Kishalay Adhikari Rajeev Kumar Panda

Published in: Int. J. Virtual Communities Soc. Netw. (2017)

Keyphrases

social media
brand image
social media streams
social networks
data gathering
data sets
online communities
user generated content
online shopping
online social
neural network
search engine
case study
community members