Understanding the Antecedents of Virtual Product Purchase in MMORPG: An Integrative Perspective of Social Presence and User Engagement.
Wei JinYongqiang SunPublished in: PACIS (2015)
Keyphrases
- user engagement
- social presence
- user experience
- virtual environment
- social interaction
- social learning
- computer mediated communication
- online game
- user satisfaction
- instant messaging
- distance learning
- online learning
- content analysis
- computer mediated
- social networking
- discussion forums
- virtual communities
- information systems
- language learning
- user behavior
- virtual world
- collaborative learning
- active learning