Emotional Factors in Advertising Via Mobile Phones.

Taezoon Park Gavriel Salvendy

Published in: Int. J. Hum. Comput. Interact. (2012)

Keyphrases

mobile phone
mobile devices
smart phones
mobile users
factors that influence
mobile learning
factors affecting
mobile technologies
mobile phone users
m learning
factors influencing
factors that affect
mobile applications
cellular phone
text entry
shopping behavior