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Identifying influencers on social media.

Paul HarriganTimothy M. DalyKristof CoussementJulie A. LeeGeoffrey N. SoutarUwana Evers
Published in: Int. J. Inf. Manag. (2021)
Keyphrases
  • social media
  • viral marketing
  • social influence
  • information diffusion
  • social networks
  • social media platforms
  • social interaction
  • social media data
  • information retrieval
  • social media sites
  • online social networks