Valuing R&D Projects in a Portfolio: Evidence from the Pharmaceutical Industry.

Karan Girotra Christian Terwiesch Karl T. Ulrich

Published in: Manag. Sci. (2007)

Keyphrases

pharmaceutical industry
portfolio management
drug discovery
medical diagnosis
portfolio optimization
real world
investment strategies
database
low cost
portfolio selection
databases
artificial intelligence
decision making
context aware
stock market