Heads or Tails? Network Effects on Game Purchase Behavior in The Long Tail Market.

Irfan Kanat T. S. Raghu Ajay S. Vinze

Published in: Inf. Syst. Frontiers (2020)

Keyphrases

long tail
network effects
purchase behavior
electronic markets
social influence
electronic commerce
digital goods
recommendation systems
business models
social media
key factors
switching costs
pricing strategies
online advertising
social networks
query suggestion
social interaction